Guide For An SEO-Friendly URL Structure
You know what people always say, first impressions last and they count. When it comes to websites or webpages, your URLs are often the first thing search engines and users will see. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations. Errors in your URL can cause you a lot of trouble and lead your viewers to redirect loops. They are often tricky to correct, especially when using complex words like medical-related topics. So, they are worth getting right, but getting the URL structure right involves a complex blend of usability and accessibility factors, along with some good old-fashioned SEO. Try SEO for medical practices at Online Marketing For Doctors to get it right the first and last time of making your site’s URL.
Although there is no easy one-way approach to this, there are some rules and guidelines you can follow to get the most out of your URLs. Here are a few of them:
- Use Your Keywords
Using the targeted keywords from your site as a part of your URL can result in a higher rank in search results. It’s easier to do on your information page or blog posts than on your home page. It’s tricky to write medical words as keywords, especially for medical-related websites.
- Build A Structure For The Future
Perhaps the biggest challenge we all face when defining a sitewide URL hierarchy is ensuring that it will still fit our purpose for years to come. It’s essential to lay out your structure in advance. Work together with different teams to understand the future direction of the business, then add your SEO knowledge to shape the site architecture. Planning is important to reduce the amount of effort you need in the future to change your URLs to adapt to the evolution of the internet.
- Avoid Unnecessary Words And Characters
Make sure your URL is readable and can easily be memorized or familiarized with. Words like “and” or “the” are just distractions and can be stripped out of the URL altogether. You should also avoid keyword repetition. A few more tips, URLs are case sensitive, use hyphens rather than underscores, underscores will serve to join two words together, keep your URL as short as and precise as you can.
- Correct Use Of Canonical Tags
The canonical tag should be applied only to help search engines decide on your canonical URL. For redirection of site pages, use redirects.Canonical tags are useful for just about any website, but they are particularly powerful for online retailers. Even for medical practitioners that post their products and services online. Ask a medical marketing agency in Sydney for tips in choosing the best URL tags for you.
- Add A Page Redirect
Changing your URL means removing a page the search engine has arranged, including the sites that linked back to it. When you need to change your URL, add a 301 redirect from your old URL to your new URL to notify the search engine of the changes. Your URL serves as your website’s location and fingerprint, changing it brings the content to the new URL, while the old one remains empty.
Users and search engines should be able to understand what is on each page just by looking at the URL. Extending URLs to include more keywords is a bad idea.Create an XML sitemap containing all of the URLs that you want to rank via SEO and submit it to search engines.